This Privacy Policy explains how B&W Co. Ltd. (“B&W”, “we” or “us”) collects, uses, and discloses information about you when you access or use our wabi sabi journey websites, mobile application, or other online and offline services (collectively, the “Services”), and when you contact our customer service team, engage with us on social media, or otherwise interact with us.

We may revise this Privacy Policy from time to time. If we make revisions, we will notify you by revising the date at the top of this Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website home page or sending you a notification). We encourage you to review this Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

We collect your information in several different ways, including:

i. When you give it to us or give us permission to obtain it

When you sign up for or use our Services, you voluntarily give us certain information. This can include your name, your email address, and any other information you provide to us.

You also may give us permission to access your information in other services. For example, you may link your Facebook, Twitter, or Google account (“SNS Accounts”) to your account on the Services (your “wabi sabi journey Account”), which allows us to obtain information from those SNS Accounts (depending upon the service, information such as your friends or contacts). The information we get from those services often depends on your settings or their privacy policies, so be sure to check what those are.

ii. When you use your services

Whenever you use a website, mobile application, or other internet services, there is technical information that almost always is created and recorded automatically. The same is true when you use our Services. Here are some examples of information we collect:

• Log data. When you use our Services, our servers automatically record information (“log data”), including information that your browser sends whenever you use a website or your mobile app sends when you’re using it. This log data may include your internet protocol address, your browser type and settings, information about the videos or other content on our Services that you viewed or added to your favorite list in the website or the app, and how long you were using our Services.
• Device information. In addition to log data, we may also collect information about the device you’re using the Services on, including what type of device it is, what operating system you’re using, device settings, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.
• Clickstream Data. When you’re using the Services, we collect your activity information (such as information about which videos or other content you clicked on, your interest level in each video and, which video you added to your favorite list) to get a better understanding of you and your preferences. For example, if you add a video to your favorite list, based upon that information, we may predict that you prefer videos in the same category and may recommend similar videos to you. Additionally, if you link your SNS Accounts to the Services, depending upon the information that we are able to obtain from those SNS Accounts (such as your educational history and professional experience), we may make similar assumptions about you and your video preferences.
• Purchase Data. When you make a purchase through our Services, we collect information relating to the purchase, such as your name, email address, address (including postcodes/zip codes and country of residence), and telephone number, for analysis and customer list building purposes. We also collect your order history and cookies in relation to your purchase.

We use the information we collect from you to provide the Services to you, make the Services better, develop new services, and protect B&W and our users. For example, we may log how often people use two different versions of a service, which can help us understand which version is better.

We also use the information we collect from you to offer you customized content, including:

• Suggesting videos and other content that you might like. For example, if you have indicated that you’re interested in Japanese culture, we may offer videos and other content based on that genre.

We also use the information we collect from you to:

• Send you updates (such as when there is certain activity on our Services, like video and other content being updated), newsletters, marketing materials, and other information that may be of interest to you. For example, depending on your notification settings, we may send you weekly updates that include videos and other content you may like. You can decide to stop receiving these updates by sending us a request to stop sending updates to you from the “Contact”.
• Help your friends and contacts find you on the Services. For example, if you sign up using a Facebook account, we may help your Facebook friends find your wabi sabi journey Account on the Services. Or, we may allow people to search for your account on the Services using your e-mail address.
• Respond to your questions or comments.

We may share your personal information in the following situations:

• We may employ third-party companies or individuals to process personal information on our behalf based on our instructions and in compliance with this Privacy Policy. For example, we may share data with a security consultant to help us get better at identifying spam. In addition, some of the information we request may be collected by third-party providers on our behalf.
• When we have your consent. This includes sharing information with other services (like Facebook or Twitter) when you’ve chosen to link your wabi sabi journey Account to those services or publish your activity on the Services to those services.
• If we believe that disclosure is reasonably necessary to comply with a law, regulation, or legal request; to protect the safety, rights, or property of the public, any person, or B&W; or to detect, prevent, or otherwise address fraud, security or technical issues. We may share the information described in this Privacy Policy with our wholly-owned subsidiaries and affiliates. We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy. We may also share aggregated or non-personally identifiable information with our partners or others. For example, we may share information with a partner on how many people added a certain video or another type of content to their favorite list or shared videos or other content, or the percentage of people who reacted as happy, relaxed, or inspired, their interest level towards video and other content after viewing it.

The Services are provided worldwide. By using the Services, you authorize us to transfer and store your information outside of your home country, including from and to Japan or the United States, for the purposes described in this Privacy Policy. The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those in your home country.

Our goal is to give you simple and meaningful choices over your information. If you have a wabi sabi journey Account, many of the choices you have on the Services are built directly into the service or your account settings. For example, you can:

• Access and change information on your profile page at any time, choose whether your profile page is available to search engines, or choose whether others can find your wabi sabi journey Account using your email address.
• Link or unlink your wabi sabi journey Account from an account on another service (such as your SNS Accounts). For some services (like Facebook), you can also choose whether to publish your activity on the Services to that service.
  
  
• Close your wabi sabi journey Account at any time. When you close your wabi sabi journey Account, we’ll deactivate it and remove your wabi sabi journey Account from the Services. We may retain archived copies of your information as required by law or for legitimate business purposes (including to help address fraud and spam).
  
  

You may have choices available to you through the device or software you use to access the Services. For example:

• Your mobile device may provide you with choices around how and whether location or other data is shared with us.

To learn more about these choices, please see the information provided by the device or software provider.

Our Services are not directed to children under 13. If you learn that your minor child has provided us with personal information without your consent, please contact us.

This section provides additional disclosures required by the Japan Act on Protection of Personal Information and is applicable to all users of our Services:

1. Name of the business operator handling personal information: B&W Co. Ltd.
2. Name of the manager responsible for the protection of personal information: Personal Information administrator
3. User requests for disclosure, amendment, deletion of, or termination of personal information usage: we shall promptly respond to your requests for the disclosure of, amendment to, termination of use of, or deletion of your personal information in accordance with applicable laws and regulations and our internal policies. Please contact us via the email provided in the “How can you contact us?” section for further information about exercising your rights.

This section provides additional disclosures required by the California Consumer Privacy Act (or “CCPA”).

In the last 12 months, we collected the following categories of personal information: identifiers (such as name, contact information, and device identifiers), internet, or other electronic network activity information (such as browsing behavior). For more details about the personal information we collect, including the categories of sources, please see the “How we collect your information” section above. We collect this information for the business and commercial purposes described in the “Why we collect your information and how we use it” section above. We share this information with the categories of third parties described in the “How and when we share information” section above.

Subject to certain limitations and exceptions, the CCPA provides California consumers the right to request to know more details about the categories and specific pieces of personal information, to delete their personal information, to opt-out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.

We do not “sell” the personal information we collect (and will not sell it in the future without providing a right to opt-out).

California consumers may make a rights request by emailing us at support@wabi-sabi-journey.com . We will verify your request by asking you to provide information that matches the information we have on file about you. Consumers can also designate an authorized agent to exercise these rights on their behalf, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.

B&W does not track its customers over time and across third-party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals.
However, we may use Google Analytics to track your browsing activities such as when you visit the website, which pages you have viewed, and how long you have browsed the page.

If you have any questions about this Privacy Policy, please contact us at support@wabi-sabi-journey.com.